×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Parks join to fight Disney

Published on .

Universal Studios Florida, Sea World of Florida and Wet 'n Wild have joined forces in establishing a marketing alliance to compete against giant competitor Walt Disney World Resorts, which is comprised of four separate theme parks. The three former rivals will offer a five-day pass that allows access to all parks and travel packages that tie in local hotels. Shuttle buses will connect the parks and the hotels. The trio will also do joint advertising, and an agency review is in the offing.

In this article:
Most Popular