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Parmalat picks Kaplan

Published on .

Parmalat USA has tapped the Kaplan Thaler Group to handle its new line of functional refrigerated milk products, with billings estimated at $28 million. AG Worldwide, New York, formerly handled the Italy-based company's U.S. account. Advertising will kick off in New York and Atlanta in mid-September.

Copyright August 2000, Crain Communications Inc.

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