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Patagon.com picks i33 for interactive work

Published on .

Patagon.com, Miami, an online site for Latin American financial markets, has chosen i33 Communications, New York, for creative development, media planning and buying, and custom ROI tracking via i33's AdMaximize. For Patagon.com, a financial destination to Latin American markets, i33 will develop marketing strategies specific to each Latin American country, including Brazil, Argentina and Mexico. Working with J. Walter Thompson Co., Patagon.com's traditional agency-of-record, i33 will develop multicultural online creative specific to each country in English, Spanish and Portuguese.

Copyright June 1999, Crain Communications Inc.

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