Laboratories, Fort Worth, Texas, shifted its $17 million direct-to-consumer creative and planning account for Patanol anti-allergy eyedrops to FCB Worldwide, New York, after an informal review. HMC and BBDO
Worldwide had the creative and planning business, respectively. McCann-Erickson Worldwide, which does media buying for Nestle, keeps the buying duties for the prescription remedy.
Copyright November 1999, Crain Communications Inc.