Patanol switches to FCB Nestle's Alcon

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Laboratories, Fort Worth, Texas, shifted its $17 million direct-to-consumer creative and planning account for Patanol anti-allergy eyedrops to FCB Worldwide, New York, after an informal review. HMC and BBDO Worldwide had the creative and planning business, respectively. McCann-Erickson Worldwide, which does media buying for Nestle, keeps the buying duties for the prescription remedy.

Copyright November 1999, Crain Communications Inc.

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