Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pathfinder launches AltaVista search

Published on .

Monday, Pathfinder officially launches the AltaVista search service on its network, with the ability to search by publication, the Pathfinder network or the Web. "Our goal is to make sure the users who come to our brands have the best possible experience," said Hala Makowska, VP-brand development for Time Inc. New Media, adding that in tests, search queries doubled.

Copyright April 1998, Crain Communications Inc.

Most Popular
In this article: