Pathfinder launches AltaVista search

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Monday, Pathfinder officially launches the AltaVista search service on its network, with the ability to search by publication, the Pathfinder network or the Web. "Our goal is to make sure the users who come to our brands have the best possible experience," said Hala Makowska, VP-brand development for Time Inc. New Media, adding that in tests, search queries doubled.

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