Reports are flying that Time Inc.'s new sibling, CNN, will take over management of the site next year. Time Inc. New Media already named an editor for the site but has been slow to come up with a body to fill the top spot. Norman Pearlstine, Time Warner's editor in chief, will do the job temporarily, Time Inc. told us last week.
Merging the Pathfinder and CNN operations makes eminent sense. Turner Broadcasting System has done an excellent job branding its individual networks on the Web; Time Inc. could learn much from such a partner.