PAUL HIGHAM

Published on .

Wal-Mart Stores

Title: Senior VP-marketing and sales promotion

Agency: GSD&M; Bernstein-Rein Advertising

Ad Budget: $168 million

Power play: Low key marketing has helped Wal-Mart achieve a record $1 billion in earnings by a retailer in a non-holiday quarter, for the second quarter ending July 31. Years on list: One

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