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Payless enlists Barkley

Published on .

Payless ShoeSource, Topeka, Kan., preparing for a new integrated brand campaign, moved its $80 million account to Barkley Evergreen & Partners, Kansas City, Mo., from FCB Worldwide, Chicago. Incumbent TN Media is scheduled to make a presentation tomorrow in an attempt to keep the media buying portion of the account. Barkley already handled Payless' Parade of Shoes chain selling midprice women's footwear.

Copyright December 1999, Crain Communications Inc.

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