PBS plans summer campaign

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The Public Broadcasting Service, Alexandria, Va., this summer will launch its first new positioning campaign in five years, with the new tag: "Stay curious. PBS." It will be the first PBS work for Fallon, Minneapolis, which won the account in February. The advertising will run on local PBS stations, and target regular and occasional viewers. The campaign replaces the five-year "If PBS doesn't do it, who will?" work by Publicis & Hal Riney, San Francisco.

Copyright June 2000, Crain Communications Inc.

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