The Public Broadcasting Service, Alexandria, Va., this summer will launch its first new positioning campaign in five years, with the new tag: "Stay curious. PBS." It will be the first PBS work for Fallon
, Minneapolis, which won the account in February. The advertising will run on local PBS stations, and target regular and occasional viewers. The campaign replaces the five-year "If PBS doesn't do it, who will?" work by Publicis & Hal Riney, San Francisco.
Copyright June 2000, Crain Communications Inc.