The Public Broadcasting Service selected Fallon
McElligott, Minneapolis, for its first branding campaign in two years. Spending was not disclosed but last year was in the $15 million range. Print, TV, radio and online ads should break at the end of June. Fallon won the account without a review. Publicis & Hal Riney, San Francisco, was PBS' most recent agency of record.
Copyright February 2000, Crain Communications Inc.