PBS ups sponsorships

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PBS Sponsorship Group, New York, sold $12.2 million in program sponsorships during its second quarter, ended Dec. 31. That was a 58% increase over the same period in 1997, and included $5.5 million in new sponsorships. New advertisers included SBC Communications ("Washington Week in Review") and McDonald's Corp. ("Africans in America").

Copyright January 1999, Crain Communications Inc.

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