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PC DATA TO SHUT DOWN AFTER COMSCORE ACQUISITION

Published on .

(March 29, 2001) -- ComScore Networks, of Reston, Va., has acquired the client list and other assets of PC Data Online from NetValue USA for an undisclosed sum.

PC Data will cease operations as of April 13, a comScore spokeswoman said. The deal will allow comScore to offer its netScore online measurement service to PC Data clients, but they are not required to accept it in fulfillment of their existing contracts with PC Data.

NetScore, launched in December, uses an opt-in panel of 1.5 million global Web users whose online activity and online purchase behavior are tracked at home, work and school. -- Jack Neff

Copyright March 2001, Crain Communications Inc.

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