Computer graphics product marketer 3Dfx Interactive, San Jose, Calif., hoping to brand its products as Intel has branded its chips, awarded its first advertising assignment to Goodby
, Silverstein & Partners, San Francisco. There was no review. Goodby currently handles Hewlett-Packard's printer and imaging products. Estimated spending could be as much as $20 million to $30 million.
Copyright July 1998, Crain Communications Inc.