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PC Web sales soar

Published on .

Orders on ZDNet's Computer Shopper NetBuyer site increased 351% in the second quarter vs. the same period a year ago, with sales now running more than $20 million a month, according to NetBuyer's latest site report, being released July 29. The average order came in at more than $500; the typical desktop PC sold for $1,515. NetBuyer, the Web arm of Ziff-Davis' Computer Shopper magazine, carries advertising and data from more than 100 computer product vendors. Exec VP-Group Publisher Al DiGuido said the survey shows buyers are becoming more comfortable in purchasing big-ticket computer products online. "This increase is a clear indicator that consumer confidence in online purchasing is showing very strong growth," he said.

Copyright July 1998, Crain Communications Inc.

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