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Peapod adding research

Published on .

M/A/R/C Group, Dallas, a market research company, and Peapod Interactive have formed an alliance to develop and market custom and syndicated research products and services. Peapod provides online supermarket shopping and delivery service in Chicago and San Francisco. M/A/R/C and Peapod will provide online surveys electronically and link consumers' opinions to actual purchase behavior.

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