Peapod hires ad rep

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Online grocery service Peapod named Two Way Communications to handle ad sales. Two Way, based in Chicago, was founded earlier this year by former executives of Abbott Laboratories and McCann Interactive. Peapod, which offers services in Chicago, Boston, San Francisco and Columbus, Ohio, has created a few marketing programs with package-goods marketers like Kraft Foods but now wants to step up its ad revenue.

Copyright September 1996 Crain Communications Inc.

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