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Pearle Vision and GSDM split

Published on .

Pearle Vision Centers, Dallas, and GSD&M, Austin, agreed to part ways on the $25 million eye wear account. Cole National Corp., Cleveland, recently agreed to buy Pearle and plans to relocate its offices to Cleveland. Cole operates optical stores in Sears, Roebuck & Co. and Montgomery Ward stores. Advertising for those stores is handled by Liggett-Stashower, Cleveland. Pearle didn't return calls; Cole is expected to put the Pearle account in review.

Copyright March 1997, Crain Communications Inc.

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