Pembroke nurtures Cox' Blackfamilies

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Who: John Pembroke

Brand manager of Cox Interactive Media's BlackFamilies.com. Mr. Pembroke, 32, joined Cox Interactive Media in 1997 after a career including stints in brand management at Procter & Gamble Co. and Nabisco Biscuit Co., as well as affinity marketing at BellSouth Telecommunications. At Cox, he was hired to oversee development of broadband offerings and specialty Web sites. Last year, he took on the job of developing the Internet portal that launched in January.

Mission: Becoming a leader in the fast-growing category of Web sites targeting African-Americans by capitalizing on families; attracting more sponsors.

Priority: Reaching more African-American women. "The average household we target has at least two children, with women making many of the brand-buying decisions."

Strategy: With advertisers such as Colgate Palmolive Co., General Motors Corp., Exxon Mobil Corp. and Denny's, "we're giving marketers access to buying power."

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