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Pen marketer Cross tests watch ads

Published on .

A.T. Cross Co., Lincoln, R.I., is testing a print campaign from Pagano Schenck & Kay, Boston, for its new line of Cross watches. The ads, appearing in the Boston, Los Angeles and New York markets in Atlantic Monthly, Food & Wine, Newsweek, Time, Travel & Leisure and Vanity Fair, are scheduled to go national in 1998.

Copyright October 1997, Crain Communications Inc.

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