Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pen marketer Cross tests watch ads

Published on .

A.T. Cross Co., Lincoln, R.I., is testing a print campaign from Pagano Schenck & Kay, Boston, for its new line of Cross watches. The ads, appearing in the Boston, Los Angeles and New York markets in Atlantic Monthly, Food & Wine, Newsweek, Time, Travel & Leisure and Vanity Fair, are scheduled to go national in 1998.

Copyright October 1997, Crain Communications Inc.

Most Popular
In this article: