Penney eyes BBDO, DDB for $200 mil business

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J.C. Penney Co. narrowed the review for its $100 million to $200 million account to BBDO Worldwide, New York, and DDB Worldwide, Chicago. Temerlin McClain, Dallas, is the previous agency; DDB, Dallas, continues to handle Penney's private-label Arizona jeans and apparel line.

Copyright April 2000, Crain Communications Inc.

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