Penney links with kids site for birthday promo

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J.C. Penney Co.'s photo division is partnering with kids site Alfy.com on abirthday promotion. Penney's Lifetouch Portrait Studios/Photography, whichare found in 441 of its stores, will send birthday cards to more than 1million children who are members of its birthday club. The direct mailpromotions, which will be sent through July, feature coupons from theportrait studio and give-aways from Alfy.com. Alfy.com will also providecontent on Penney's photography site.

Copyright January 2000, Crain Communications Inc.

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