Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Penney links with kids site for birthday promo

Published on .

J.C. Penney Co.'s photo division is partnering with kids site Alfy.com on abirthday promotion. Penney's Lifetouch Portrait Studios/Photography, whichare found in 441 of its stores, will send birthday cards to more than 1million children who are members of its birthday club. The direct mailpromotions, which will be sent through July, feature coupons from theportrait studio and give-aways from Alfy.com. Alfy.com will also providecontent on Penney's photography site.

Copyright January 2000, Crain Communications Inc.

Most Popular
In this article: