Penney to offer magazine

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J.C. Penney Co., Plano, Texas, this summer moves to build its relationship with teen-age girls with the publication of a quarterly magazine covering beauty and fashion trends. The magazine, to be distributed free at Penney's stores and tentatively titled Noise, will be full color and have 84 pages, 35% advertising primarily from Penney and its vendors. Future plans might include direct mail.

Copyright April 1999, Crain Communications Inc.

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