Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

The Consumer Credit Counseling Service of Southern New England uses a new TV campaign from Pagano Schenck & Kay, Boston, to urge viewers to act now on their financial problems. One spot shows a man reduced to prying a penny from his penny loafers to pay for an item. Copywriter: Tim Cawley. Art director:
Most Popular
In this article: