The first campaign from GSD&M, Austin, Texas, for Pennzoil Products Co., Houston, breaks this month. The broadcast and print campaign focuses on the engine hazards of interrupted daily driving with the tag, "Stop. Go. Pennzoil." Among media buys: CBS's "Pennzoil at the Half" during NCAA basketball games. GSD&M won the estimated $40-million motor oil account last fall.
Copyright January 1997, Crain Communications Inc.