(April 23, 2001) -- Omnicom's BBDO
Worldwide will announce today the executive titles for its recently formed PentaMark Worldwide, which won Chrysler Group's consolidated, global $1.8 billion creative and media account last fall. Under the current structure, the agencies handling the account are PentaCom, BBDO and InterOne Marketing Group. They will apparently all disappear under the new agency, which declined comment.
Copyright April 2001, Crain Communications Inc.