An executive close to the matter said most were ex- BBDO Worlwide staffers who worked on Chrysler Group's Dodge account. A PentaMark spokeswoman had no comment.
Pentamark was formed after Omnicom and its BBDO unit won Chrysler's
Mike Vogel, chairman-CEO of PentaMark, was unavailable for comment at deadline.
The agency's top two car account chiefs, executive vice presidents Tom Krehbiel and John Hammond switch places: Mr. Krehbiel now heads the Dodge account; Mr. Hammond has Chrysler and Jeep.
Separately, the agency's unit PentaCom, the automaker's Troy-based dedicated media buying and planning unit, will be folded under an unnamed Omnicom media shop, with top responsibilites handled from New York.
The Pentamark spokeswoman declined to comment.