Intel Corp., Santa Clara, Calif., is in the initial stages of its Pentium III teaser campaign with outdoor ads in Los Angeles, New York, San Francisco and Silicon Valley. Ads feature an Intel logo and the tagline "This way in," meant to show that PC users will get a better Internet experience with Pentium III-power computers. The bulk of the campaign rolls out late this month, when PC makers start selling the computers featuring the Pentium III. Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, is the agency.
Copyright February 1999, Crain Communications Inc.