Robin Wolaner, founder of Parenting (and, for Time Inc., boss of Sunset Publishing) and one of the savviest, most creative women in the magazine biz, reports in from San Francisco. I'd wondered aloud in a column where she was these days. She's got a 3-year-old son, Terry, is doing clever things on the Internet, joined a number of boards, does an annual stint at the Radcliffe publishing course (and admits she's curmudgeonly to people pushy enough to tell her their entrepreneurial ideas) and delights long distance in the adventures of Christina Ferrari, "my first assistant at Parenting. Bob Cohen and I introduced her to Phil Whitney, who was then Bob's associate and is now her husband-and the consumer marketing director of Money. How's that for matchmaking?"
Graphic designer Peter Yim is leaving Cosgrove/Juro in Manhattan to design a new dream in native Hong Kong.
Fitness named a new agency, Griffin Bacal. It's a 10-times-a-year Gruner & Jahr book.
Vanity Fair hired account manager Jay Spaleta, who'd been with Buzz and previously was a media planner at Warwick Baker & Fiore and McCann-Erickson.
Quite a year upcoming for Cooking Light mag. It'll celebrate 10 years in business, boost frequency from nine times to 10 and hire a bunch of new folks, including Martha Condra as test kitchens staffer. She'd spent the last three years at the Opryland Hotel Culinary Institute in Nashville. About which I will make no further comment.
Cowles Enthusiast Media launches a new quarterly tomorrow, Natural Remedies. It's a spinoff of Vegetarian Times.
Hard to believe but "Annie" is about to mark its 20th anniversary with a new Broadway production March 26 in the Eugene O'Neill Theatre with Nell Carter as wicked Miss Hannigan.
Oldies but goodies! That seems to be the slogan of Palm Springs Life. The slicker than slick monthly's cover boy for January was Bob Hope. For February, Barbara and Frank Sinatra.
Herb Caen and I went drinking one night in San Francisco when I was out there plugging a new book. Herb displayed no interest whatever in the book. Then he asked what N.Y. folks thought of this new magazine being put out by the New York Times Co., Us. I said they thought it made People look classy. Next day that was the line Herb used in his column. My book didn't get plugged, friends at two magazines were insulted and I bought the damned drinks!
Jim Keplesky, associate publisher for Discover, says ad revenues rose last year 35% over 1995. "This follows a 20% increase in '95, a 24% increase in '94 and a 41% increase in '93." Pas mal, Keplesky.
Fashion Reporter, the new N.Y.-based mag, signed the William Morris Agency to build its image. The idea, says Matt Coffin, is to establish his pub as a recognized brand and somehow set up links to how Hollywood stars dress and are dressed.