PEOPLE;BRADY'S BUNCH

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At Mademoiselle Cathy Viscardi Johnston says, "It's not just the Big 3 fashion magazines that have great September issues!" Publisher Viscardi Johnston closed Mademoiselle's biggest issue in six years with 181 ad pages.

Out & About, a bimonthly for "gay & lesbian travelers," has a cover story in July/August called "Gay Russia, Pink Triangles in Red Square."

Details, a mag that's had its teething problems, will put out its biggest issue ever in September says Publisher Gina Sanders. She credits (relatively) new Editor Joe Dolce. The issue will carry 152 ad pages, and the magazine closed its biggest third quarter ever, with 285 pages.

Legendary marketing exec Milt Lieberman is retiring from Parade Aug. 28. The new position of marketing director will be filled by Peter J. Quigley, previously director of sales and marketing for 3M Media Networks. Mr. Lieberman, I am given to understand, will be voyaging and spending his money.

Premiere, which has had its highly publicized troubles, named a new exec editor, Katherine Heintzelman, previously with Us and Entertainment Weekly. They also named Anne Thompson West Coast editor.

One of the most thrilling and certainly harrowing magazine stories of the summer was Peter Wilkinson's report in the August Men's Journal on that Mount Everest summit fiasco in which eight climbers died and any number of dilettantes didn't. Universal has now optioned the yarn for a movie to be directed by Roger Donaldson.

From Boulder, Colo., Women's Sports & Fitness mag says effective January they'll increase frequency from eight to nine times a year and boost the rate base from 200,000 to 210,000.

It's arguably the handsomest magazine in the marketplace but they're fine-tuning Architectural Digest, Publisher Tom Losee says. Paige Rense over the past several issues put color pix on the table of contents page and made other changes in typeface, etc. By the way, the September number, the annual "designers' own homes" issue, will be the biggest revenue producer in AD history.

Rolling Stone promoted Rosanna Giacalone to fashion retail manager.

Dan Mishkind's new design director for FamilyFun, the Disney mag for families with little kids.

Dorinda Elliott of Newsweek grabs one of the plum foreign correspondent assignments. Former bureau chief in Moscow and Beijing, she now heads for Hong Kong to cover, along with everything else, the Crown Colony's transfer from the Brits to the Commies.

Reader's Digest excerpting Michael Korda's book "Man to Man," all about his battle with prostate cancer, in its current issue. Did you catch the big takeout on the Digest in the recent New York Times business pages? Greg Coleman articulate and apparently quite forthcoming on the big magazine's plans to improve its image, especially among the young.

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