PEOPLE;BRADY'S BUNCH

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Big doings tomorrow (Tuesday) evening at Calvin Klein's new shop on Madison Ave. in Manhattan when Chris Casson Madden celebrates publication of her latest book, "Bathrooms." Publishers Clarkson Potter and Calvin's home products division host. Chris, in civilian life the wife of publishing exec Kevin Madden, has a number of best-selling (and handsome) books about house and home to her credit.

Tribune Entertainment Co. in Chicago named Jon E. Barov-ick VP-advertiser sales.

Gina Sanders, publisher of Details, tells me she promoted Ad Director Susan Cappa to associate publisher and replaced her with Andrew Herman, who comes over to Conde Nast from Times Mirror Magazines.

Glamour magazine and Absolut vodka team on a celeb auction and dinner dance April 30 to benefit Cancer Research Institute. It's being held at the 200 Fifth Club on Manhattan's Fifth Avenue. Co-chairs include Publisher Mary Berner, Wolfgang Joop, Michael Moriarty, Chuck Scarborough, Robert Kennedy Jr. and Gov. and Ms. George Pataki of NY. For info call Lynne Harmer at (212) 688-7515.

Dick Barthelmes reports in from his magazine consulting chores to say he's now into Tai Chi, which he claims is great for execs under "publishing stress." In the mid-80s the very fit Barthelmes became a black belt in another discipline, Tae Kwon Do.

Last Friday evening at the annual Leatherneck Ball at the New York Hilton, the Marine Corps Scholarship Foundation announced that this year it handed out 919 college scholarships worth $1.2 million.

Cain Associates, a NY ad agency, named Stacey Strandquest copy director.

Don Mazzella tells me he's "shopping for a national sales manager" for his recently re-designed Income Opportunities mag.

Lunched with Publisher Shelley Waln of Martha Stewart Living who showed me the rate card with changes made in pen to reflect growth too fast to keep up with. Audience is now up to nearly 6.5 million and CPM down to $12.57 from a listed $16.71. Martha's TV show, meanwhile, was nominated for three "daytime" Emmy Awards.

Cheap Eats NYC is the delicious name of a (new to me) mag put out by Amy Ryan and Barbara Sunger, featuring entrees under 10 bucks.

Molly Schaefer says, contrary to industry trend, her Town & Country ad pages were up 14% for the first quarter over last year.

A final Final Four story! It seems a couple of RCA folks showed up at the Meadowlands bearing tickets purchased from a scalper by a national mag in which RCA buys ad pages. Either the mag or its agency paid $10,000 for the two seats and presented them proudly to the RCA folks who then, alas, were stopped at the door. Seems the tix were stolen from a UMass student. Don't know if the RCA folks ever got to see the game. But, on the other hand, neither were they mugged and booked.

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