Sharon Fordham to senior VP-marketing, Nabisco Biscuit Co., Parsippany, N.J., from president, Nabisco's LifeSavers Co. She succeeds Elizabeth Culligan, president, Nabisco International, since last month. James Goldman, 39, succeeds Ms. Fordham, from senior VP-strategy, Nabisco's U.S. Foods Group.
James Hamrick, 51, to senior VP-merchandising, Midas International, Chicago, a new post, from VP-merchandising, Pep Boys -- Manny, Moe & Jack, Philadelphia.
Ray Hirschman to senior VP-creative director, Bates USA, New York, from managing director and executive creative director, Gillespie, Princeton, N.J.
Carolyn O'Keefe to VP-marketing, Baskin-Robbins, Glendale, Calif., from VP-marketing, Walt Disney Co.'s Disney Interactive division. She succeeds Don Skeoch, now VP-marketing at parent Allied Domecq's international retailing division.
Catherine Gordon to VP, Ryan Partnership, Westport, Conn., a new position, from director of promotion planning and sales, Turner Broadcasting Sales, New York.
Alvaro Saralequi, 41, to VP, People, New York, from general manager, Sports Illustrated. He succeeds Jeremy Koch, now senior VP and head of consumer marketing at parent Time Inc.
Drew Reifenberger to VP-brand sales, Turner Broadcasting Sales, Atlanta, from VP-sports marketing, Turner Sports. Also: Dana C. Hayes Jr. to VP-entertainment sales, Turner Broadcasting Sales, Chicago, from Midwest sales manager, the Weather Channel and the Travel Channel.
Sandy Aronowitz to manager of local broadcast buying, Media Edge, New York, a new position, from director of client services and broadcast, Paragon Media.
Heather Leeke to manager-interactive services, Bender, Browning, Dolby & Sanderson, Chicago, a new position, from manager-Web production and content, Arthur Andersen.