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Jeremy Koch, 44, to senior VP-head of consumer marketing, Time Inc., New York, from VP, People Weekly. He succeeds John Squires, now president, Entertainment Weekly.

Frank Craighill to president, Interpublic Group of Cos.' Octagon sports and entertainment marketing division, New York, from chairman, sports marketing company Advantage International, Washington.

Matt Wolff to global VP-apparel, Nike, Beaverton, Ore., from VP-general manager, apparel operations. He succeeds Stephen Gomez, who left the company.

Ketan Patel to VP-marketing, Cosmair's Maybelline division, New York, from assistant VP-marketing, lip and nail products. He succeeds Cathy Wills, who left the company.

Mark Gonzales to the new post of VP-worldwide marketing, Micron Electronics, Nampa, Idaho, a new position, from marketing director, Be Inc., Menlo Park, Calif.

Bruce Pfander to exec VP-domestic, Universal Pictures home video division, Universal City, Calif., a new position, from business consultant, Kleiner Perkins Caufield & Byers. He succeeds Andrew Kairey, now exec VP-international.

Robert Chapek to senior VP-marketing, Buena Vista Home Entertainment North America, Burbank, Calif., from VP-brand marketing of sell-through products.

Bill Wilson to VP-marketing, BMG Entertainment of North America, New York, a new post, from senior director-marketing.

Ronald M. Schneier to senior VP-sales, A&E Television Networks, New York, a new position, from senior VP-advertising sales.

Heather Higgins to executive creative director, FCB Direct New York, from senior VP/group creative director. She succeeds Tina Cohoe, now chief creative officer.

Peter Henderson III to VP-meetings, events and operations, American Business Press, New York, a new position, from VP-meetings and events, Magazine Publishers of America.

Clint Pollard to exec VP-marketing, Yellow Pages Publishers Association, Denver, from VP-general manager, West region, GTE Corp., Los Alamitos, Calif.

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