Mark Serrianne to CEO and principal owner, Northlich Stolley LaWarre, Cincinnati, from president-chief operating officer. He assumes some duties of William LaWarre, who continues as chairman.
Todd Rankin to senior VP-director of media planning on Chrysler Corp.'s national and regional Dodge accounts, BBDO Worldwide, Southfield, Mich., from VP-group media director, D'Arcy Masius Benton & Bowles, Troy. He succeeds Joseph Caponigro, who left the company.
Janet Riccio to senior VP-international account director on the McDonald's Corp. account, DDB Needham Worldwide, Chicago, from exec VP group account director, Arnold Communications, Boston.
Ken Willner to VP-group account director on the Washington Mutual account, McCann-Erickson Worldwide, Seattle, a new position, from VP, Rubin Postaer & Associates, Santa Monica, Calif.
Bruce H. Rogers to VP-marketing communications, Forbes Inc., New York, a new position, from director of marketing communications.
Michael W. Fisher to manager of hotel marketing, Hyatt Hotels Corp., Chicago, a new position, from marketing manager, National Restaurant Assn.'s Education Foundation.
Ann Brown to VP-advertiser marketing, The Family Channel, New York, from director, advertiser marketing.
George Pace, 35, to director of interactive services, OgilvyOne Worldwide, New York, from director of online research and business development, Poppe Tyson's Decision Tree division.
John Noble, 58, well known for his work on Volkswagen's Beetle ads at Doyle Dane Bernbach, New York, in the 1960s and 1970s, died Jan. 9 in San Rafael, Calif.