PEOPLE: COMINGS AND GOINGS

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Heidi Diamond to senior VP-marketing and business development, Television Food Network, New York, from exec VP-marketing and promotions, Channel One Network.

C. Steven McMillan, 50, to president, Sara Lee Corp., Chicago, from exec VP-meats and bakery, coffee and grocery and household and bodycare. The position had been vacant for some time. Also: Donald Franceschini, 61, to vice chairman, a new position, from exec VP-personal products.

Mike Jackson, 48, to president, Mercedes-Benz of North America, Montvale, N.J., from exec VP-marketing, service and sales. He adds duties formerly held by Michael Bassermann, 61, now chairman-CEO.

David Bishop to president, MGM Home Entertainment, Santa Monica, Calif., a new position, from exec VP.

Charles E. Decker to senior VP-management services, American Association of Advertising Agencies, New York, from, most recently, VP-worldwide marketing, Warner Bros. Consumer Products. He succeeds Robert Finn, who is retiring.

Neil Dick to VP-creative advertising, Columbia/TriStar Motion Picture Group, Culver City, Calif., a new position, from director of promotions, CBS, Los Angeles.

Nannette Norbitz Kelly to marketing director, Hearst Magazines' Victoria, from marketing director, Family Handyman.

Rita Herring to senior director of affiliate sales, MTV Networks Latin America, Mexico City, a new position, from director of affiliate sales.

Jon Fisher, 52, to creative director on the New York Toyota Dealers Association account, Saatchi & Saatchi Advertising, New York, from national creative director on the Volkswagen account, DDB Needham Worldwide.

Meredith Brogan to VP-creative director, Macy's West, San Francisco, from associate creative director.

OBITUARY:

Lawrence J. Michelson, a founder of Simons Michelson Co. in Troy, Mich., died March 30 in Royal Oak. He was 93. Mr. Michelson retired in 1988 as a VP of Simons Michelson Zieve, the successor company to Simons Michelson.

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