Jerry Cifarelli to president-CEO, ANC Sports Enterprises, Purchase, N.Y., a new sports marketing company, from the same title, Dorna USA, New York.
Blaise Mercadante to exec VP-marketing, Universal Studios Flo-rida, Orlando, from VP-marketing, Taco Bell.
Pat Dermody to exec VP-media director, DDB Needham Worldwide, Chicago, from senior VP-media director, Publicis/Bloom, Dallas. She succeeds Mike White, who is retiring.
Eric Belcher to senior VP-advertising sales and marketing, Hollywood Online, Santa Monica, Calif., a new position, from senior VP-ad sales, American Cybercast, Marina Del Rey.
Rob Margolis to VP-publishing development, TV Guide, New York, a new position, from western advertising director, Chicago.
Scott Falconer to VP-marketing, AirTouch Cellular, San Francisco, a new position, from general manager, AirTouch Paging.
Dave King, 46, to VP-marketing, California State Automobile Association, San Francisco, from director of corporate marketing, Blue Shield of California. He succeeds Karla Walsh, who left the company.
Zach Nelson to VP-general manager, McAfee Associates, Santa Clara, Calif., from VP-marketing, Oracle Corp., Redwood Shores, Calif. He succeeds Rick Kreysar, who is retiring.
Bob Mason to senior account planner, W.B. Doner & Co., Southfield, Mich., from account planner.
Elizabeth "Betty" Riehl, retired executive assistant to the president of the American Advertising Federation, died March 25 at her home in Deep Creek Lake, Md. Ms. Riehl joined AAF in 1975, working for then-AAF president Howard Bell and current President Wally Snyder.