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By Published on .

Deanna Brown dreamed of shooting hoops for the NBA as a girl growing up in the Philly suburbs. As a journalism and cinema student at the University of Southern California, though, she developed a love of media.

So Conde Nast Publications' decision to tap her as publisher of its forthcoming women's sports title last week comes as a double reward for Ms. Brown, an outdoors enthusiast who played college basketball while learning about the print world.

"I moved around a lot as a child and found that sports was always a good way to get to know a new crowd," she said.

Moving around-and up-has also been a metaphor for her career. Ms. Brown, 32, becomes publisher of the new title, said to go by the working name Jump, less than six months after accepting a promotion to director of CondeNet. Prior to that she had been director-sales and marketing.

After Rochelle Udell, who left to take the editor's chair at Self, Ms. Brown becomes the second CondeNet director tapped to bolster print business at the company.

"We've proved we can launch new brands," she said of her move and Ms. Udell's. "That's why I think we were both tapped."

Ms. Brown has also proven she knows print, having earlier logged stints at Family Circle, Esquire and Premiere.

While at CondeNet, she cultivated a new-media business model, ad rate structure, and sales force for two major editorial concepts on the World Wide Web: Epicurious (http://www.epicurious.com) and CNTraveler (http:-//www.cntraveler.com). The sites lured advertisers ranging from AT&T to American Airlines and Toyota Motor Sales USA.

In the coming weeks, Ms. Brown will oversee CondeNet while the new director, Sarah Chubb, makes the transition from associate publisher of Allure.

"Then maybe I'll take a week off," she said. "I think I might go to a windsurfing camp."

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