Wally Hayward, 29, to Starcom Media Services, Chicago, as director of sports marketing. He is charged with expanding the newly formed sports marketing unit of Starcom, Leo Burnett Co.'s media unit. He was previously supervisor of sports and event marketing for Leo Burnett Media. Burnett's media unit was spun off to form Starcom last September as part of the agency's ongoing reorganization.
Copyright February 1998, Crain Communications Inc.