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Marcia Piancentino to managing director, Dimac Direct, St. Louis, from managing partner-direct marketing, Gillespie, Princeton, N.J.

John F. Malone to VP-sales and marketing, nView Corp., Newport News, Va., from senior director-marketing for the DirecPC Service division of Hughes Network Systems.

Media Research Director Beth Uyenco has been named senior VP of DDB Needham, Chicago.

Copyright January 1996 Crain Communications Inc.

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