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Interactive TV provider ACTV named Dave Rudnick, formerly VP-content acquisition and development, AT&T Broadband, and Jim Martin, formerly VP-head of business operations, Fox Sports Networks, as managers in charge of commercial and strategic deals. Messrs. Rudnick and Martin will be located in ACTV's Denver office.

Yulii Bogatyrenko to global engagement manager, Icon Medialab, New York, from consultant, A.T. Kearney.

Answerthink, San Francisco, named four senior executives to manage its Bay area office: David Stevenson to executive creative director, from VP-group creative director, Highway One; Susan MacKay to business services director, from co-founder, Mainstreet USA; Christine Schultz to engagement leader for large client projects, from Internet business strategist, Jupiter Communications; and Raquel Skidmore to executive producer, from production executive, Digitas, San Francisco.

Thomas Metz to president-chief operating officer, MarchFirst, Chicago, from group executive partner, succeeding Robert Clarkson, who is relinquishing his chief operating officer role to spend more time with his family. Also: Michael Berent to exec VP-North American Professional Services from chief combination officer, MarchFirst; Peter Murphy to chief financial officer from VP-accounting and treasurer at the agency.

Copyright September 2000, Crain Communications Inc.

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