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David Beattie, 54, has been named advertising director for Reader's Digest Europe, succeeding Henry van Eyk, who will retire. Mr. Beattie, formerly ad director for Reader's Digest Pacific, will continue to be based in Reader's Digest Association headquarters in Pleasantville, N.Y.

David N. Ganz to senior VP-management supervisor, a new position with Yesawich, Pepperdine & Brown, Orlando, from executive director of NY95, a marketing program with the City of New York.

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