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Rick Myracle to exec VP and chief operating officer, a vacant position, from senior VP-account management director, McKinney & Silver, Raleigh, N.C. The position had been vacant since Bob Doherty's promotion to CEO in 1991.

Barry Gibbons, 50, to chairman at Spec's Music, Miami, a retail chain, from consulting and former CEO of Burger King Corp. He replaces founder Martin Spector, 90, who becomes honorary chairman.

Tim Swies to exec VP, Zubi Advertising, Coral Gables, Fla., from director-marketing, Ryder Systems, Miami. He will oversee the agency's recent addition of Ford division's $15 million Hispanic account.

Rod Caborn to senior VP, Gilbert & Manjura Marketing, Altamonte Springs, Fla., from Bennett & Caborn, Orlando. Also at G&M, Kevin Kent, 33, to VP-creative services from VP-creative director, Arvo Communications, Maitland, Fla.

Annette Hogan to director-marketing automation, a new position with Royal Caribbean Cruises, Miami, from commercial director-sales and marketing with Travelogix, Austin, Texas. She will oversee online booking systems and the company's new Internet site.

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