People moving

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Robert Belson, 45, to president and group publisher of M. Shanken Communications, New York, from senior VP-chief marketing officer, Playboy Enterprises. He replaces Michael D. Moaba, now vice chairman and executive editor.

Roger Adams, 39, to brand manager for the Regal, a new position at General Motors Corp.'s Buick division, from VP in charge of marketing, research and development for the cookie and cracker division at Keebler Co., Elmhurst, Ill.

Barbara Gregg to sales development manager, Conde Nast Traveler, New York, a new post, from director of fragrance and fashion advertising at Details.

Matthew Roberts to the new post of executive director-creative and marketing services at GQ, from group marketing director at Hearst.

Timothy Mahoney, 39, to director-marketing at Subaru of America, from manager-marketing strategy and research, replacing Mary Treisbach, who left.

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