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Joseph R. Passarella has been named senior VP-marketing and advertising for UPN, replacing Tom Biggs, who is leaving the network. Mr. Passarella was formerly VP-creative services for Twentieth Television.

Helene Cote to executive creative director, Rapp Collins Worldwide/New York, from senior art director, Anderson & Lembke, San Francisco. She replaces Gerry Genova, who left.

Spiegel, Downers Grove, Ill., named John W. Irvin to the newly created position of president of the Spiegel Catalog Division, from senior VP of Mervyn's, a division of Dayton Hudson.

Pat D'Amico to the new post of VP-account group director, Leonard Monahan, Providence, R.I., from group management supervisor, Paradigm Communications, Tampa, Fla.

Deborah Gallant to general manager of Newhouse Newspapers New Media's Journal Square Interactive, Jersey City, N.J., from regional manager-affiliate marketing, ABC Radio Networks, where she also worked on the networks' AOL efforts.

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