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Tom Crooks to president, Fahlgren, Columbus, Ohio, from chief operating officer, replacing Steve Drongowski, who retains the title of CEO. Lisa Hamilton, exec VP-general manager of the Columbus office, replaces Mr. Crooks.

Bennett Machtiger to exec VP-chief operating officer, a new position at Marsteller Advertising, New York, a division of Burson-Marsteller. Mr. Machtiger had been exec VP-managing director for Burson's New York strategic consulting group.

Tom Hoog to president-U.S. and general manager-New York, Hill & Knowlton, a new position. Mr. Hoog had been chairman-public affairs worldwide and general manager in Washington.

Jennifer Landin Petersen, former accessories manager of Harper's Bazaar, to New York advertising manager, a newly created position.

Copyright January 1996 Crain Communications Inc.

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