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William Melnick, 44, senior VP-director of media services, Tierney & Partners, Philadelphia, promoted to exec VP.

Cowles Enthusiast Media, Stamford, Conn., named Steve Norton, group VP-publishing director of the Collectibles Group and Custom Marketing, to added responsibility for the Recreation Group. Mr. Norton is based in the company's Harrisburg, Pa., office.

Rosanna Giacalone to fashion retail manager, a new position, from New York fashion manager at Rolling Stone, New York.

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