Loreen Babcock to senior VP-group account director, Lowe Direct, New York, from partner-account director, Ogilvy & Mather Direct, New York. She handled Ciba-Geigy and Merck account business at O&M.
Mark Rosenthal to the new post of president-chief operating officer, MTV Networks. The former exec VP-affiliate sales and marketing will handle the company's online efforts.
Dennis Johnson to merchandise VP, Home Depot Southern Division, Atlanta, from regional VP, Mid-Atlantic Operations, Plainfield, N.J., where he is succeeded by Mike McCabe.
Barry Finkelstein to director of consumer marketing practice group, Manning, Selvage & Lee, Atlanta, from director-marketing communications, John Wieland Homes, Atlanta.
William Melnick to exec VP-director of media services, Tierney & Partners, from senior VP-director of media services.
Copyright January 1996 Crain Communications Inc.