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Gary Shapiro has been named senior VP of Triumph Films, Culver City, Calif., to oversee the marketing strategies of all Triumph projects as head of Triumph's new marketing operation. Triumph's marketing activities will be integrated into Columbia TriStar's marketing organization, through which all Triumph films are released. Mr. Shapiro most recently headed his own consulting company, Shapiro & Associates, with Triumph among his clients.

John H. Capobianco, 44, to VP-corporate marketing, Sybase Inc., from VP-marketing, Primavera Systems, Bala Cynwyd, Pa., replacing Tom Herring, who left.

Promoted at Arnold Communications, Boston: Managing Partner Tom Lawson to chief operating officer for the advertising unit. Named managing partners were Ron Lawner, vice chairman-chief creative officer; Fran Kelly, exec VP-chief marketing officer; and Dick Emerson, exec VP-chief operating officer of the agency's integrated marketing units. Exec VPs Rick Britton, director of technology and information resources; Joe Teixera, director of finance and regional operations; and Charlie Kiefer, chief financial officer, were named partners.

Copyright January 1996 Crain Communications Inc.

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