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Valerie G. McCarty to VP-communications for Nickelodeon Latin America, the Miami-based network scheduled to launch later this year, from director-international public relations for Latin America and the Caribbean with Turner Broadcasting System, Atlanta.

Frito-Lay, Dallas, promoted Roger Berdusco to senior VP-marketing, as expected (AA, Sept. 9). Mr. Berdusco, formerly VP-marketing, succeeds Brock Leach, who moved to president, Frito-Lay/North America.

International Data Group, San Francisco, promoted Richard J. Marino to president-CEO of PC World Communications, from chief operating officer. He succeeds CEO Patrick Kenealy, who will head up a new IDG venture in San Francisco.

Rod McLeod, 56, to senior VP-marketing with Carnival Corp., Miami, a new position, from exec VP-sales, marketing and passenger services, Royal Caribbean Cruises. Because of a one-year non-compete agreement, Mr. McLeod will this year focus on marketing promotions with the Miami Heat, whose owner, Micky Arison, is also chairman of Carnival.

Patricia San Pedro, 40, to VP-community relations for the Miami Herald, from American Airlines, where she was manager-corporate communications for Florida/Caribbean/Latin America. She replaces Sam Verdeja, who resigned in May to open a marketing agency.

Primalia Chang to VP-advertising business manager, Conde Nast Publications, New York, from director of planning and finance for the Digital Marketing Group at Time Warner, New York.

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