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Brothers Gourmet Coffees, Boca Raton, Fla., named James L. Moore, Jr., president-chief operating officer, Coca-Cola Bottling Co. Consolidated, Charlotte, N.C., to its board of directors.

Charles Alexander to Southeast and Detroit regional manager, Live! magazine, from Detroit advertising manager, Reader's Digest Association (The Family Handyman, Travel Holiday, and Selecciones), with offices in Atlanta and Detroit. He replaces John Balardo, who left to launch a new magazine, Our Detroit.

Mark Reuter to senior account executive, Doyle Marketing & Communications Group, Southfield, Mich., from account executive, Ogilvy & Mather, Detroit.

Copyright January 1997, Crain Communications Inc.

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