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Kevin McPherson, 38, to publisher of Byte, at the McGraw-Hill Cos., from International Data Group, where he had been executive VP, International Marketing Services. He replaces John Griffin, who left.

Karen Beard to senior VP-sales and marketing, a new title at Alamo Rent A Car, Fort Lauderdale, Fla., from senior VP-operations, effective Jan. 31. Michael Batt, previoulsy exec VP-marketing, left Alamo last summer.

Robert Westfall to VP-sales & marketing, Solatube International, Carlsbad, Calif., from VP-director of clients servicesm Phillips-Ramsey Advertising, San Diego.

Ben Nicholas to director of sales, Europe, a new post at ESPN, from head of production, Asia Sport Group, Hong Kong; Mr. Nicholas will be based in New York.

Copyright January 1997, Crain Communications Inc.

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